My name is Dave Lim. I'm a he/him digital product designer living in Melbourne, Australia.

I'm also a graphic designer, ex-coder and serial dabbler in illustration, type, lettering, crochet & sewing. Part time sourdough mangler and indoor plant parent.


Lead Product Designer (IC)
2014—Now @ Culture Amp

Product design across the Culture Amp product suite. Practice process, craft mentorship & design system super advocate. Major product areas include:

  • Survey configuration, report sharing & data visualisation
  • 360° feedback
  • Action planning & behavior change
  • Manager learning & skills development

Senior Experience Designer
2013—2014 @ Symplicit

User experience consulting and design services for clients including Telstra, Officeworks, Suncorp, Heart Foundation, Beyond Blue & BP.

  • UX design, research & testing
  • Visual design & illustration
  • Web and user interface design
  • Front-end development

2011—Now @ Freelance

  • Identity design, graphic design, typesetting & illustration
  • Web and user interface design
  • Front-end development

Web App & UI Team Lead
2012—2013 @ Unico

Led team focused on design and build of small consumer web applications.

  • Team resourcing, technical & professional mentorship & performance management
  • Development of front-end and design practices & process

2005—2012 @ Unico

Sotware engineering and business consulting for clients including Telstra, Transurban, NAB & Medibank.

  • Software development
  • Business process and practice consulting
  • Interface design and development for the web


Graduate Diploma of Graphic Design
2011—2013 @ RMIT

Melbourne, Victoria